Loro Piana Takes the Ryder Cup Off the Course

SummaryLoro Piana has sponsored the European Ryder Cup team since 2016, but the players exact scripting isn't available to the publicThe brand aims to reshape golf perceptions by positioning it as a lifestyle activity rather than an elite pursuitOffering luxury fabrics like techno wool, Sea Island cotton and silk, the line is available at select boutiques and onlineAlthough Italian luxury house Loro Piana has sponsored the European Ryder Cup team since 2016, one notable quirk remains: the ac...